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Paid Search Marketing Manager

Want to play a key role in growing one of the largest special occasion retailers in the country? Do you flourish when given autonomy and high-reaching goals? Are premier customer experiences important to you? Do you take pride in your critical thinking and analytical chops that allows you to think big but stay on top of the data that inform good decisions? Do you want to have a direct impact on some of the most important events a person will experience? If you answered yes to these questions, read on.

THE COMPANY: PromGirl is a well capitalized, highly profitable ecommerce company offering the largest selection of special occasion dresses online. Our mission is to create trust with customers at an early age and support them during some of the most important moments of their lives. We are changing the process of buying special occasion formalwear into one that is fun, easy and that brings happiness and joy to the doorstep of every customer. The “bringing happiness and joy” thing is what makes us tick - it drives us to lead, inspires us to innovate and keeps us coming back to the office every day.

YOU: An energetic and engaging ecommerce warrior ready to bring joy and happiness to customers across the country and around the world. Collaborative by nature. Possessing a sense of humor. You are a brand junkie and derive intense joy from building them. Passionate about customer experience and its importance to a company's success. You take occasional crazy in stride because, after all, you're helping to bring happiness and joy to customers during some of the most important moments of their lives.

 
ROLE AND RESPONSIBILITIES
 

ROLE:
We need someone who can specialize in the day-to-day management of our paid search marketing initiatives. This includes managing the strategy and planning of paid search campaigns, liaising with and managing our vendors, forecasting and monitoring ROI on each campaign, and making suggestions to the digital marketing department about how to improve revenue and profit trends by campaign.
 
RESPONSIBILITIES:
Reporting to the Chief Marketing Officer, the paid search marketing manager will be responsible for the following:

  • Define and execute paid search campaign strategy (including paid search marketing calendar)
  • Manage paid search marketing budget across campaigns to meet ROI goals as defined by marketing department and executive management  
  • Monitor campaign performance, and react quickly to deviations from plan
  • Leverage cutting-edge technologies and tools including 3rd party bid management tools
  • Create dashboards and processes to monitor performance and guide optimization decisions
  • Stay current with technologies and trends and ensure that PromGirl is well positioned to leverage best in class technologies

 
LOCATION:
The role is based in NYC (Times Square).
 
Specific qualifications we are looking for include:

  • Education: a bachelor’s degree from a four-year college   
  • 3-5 years of experience in paid search campaign management
  • Demonstrated track record of increasing traffic, conversion rates and revenue growth  
  • Experience within the special occasion dresses category and teenage/young adult demographics is a plus
  • Proven ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decision and measure outcomes
  • Excellent communication skills
  • Outstanding attention to detail with superior time and project management skills
  • A tendency to make decisions and craft strategy based on data (we have plenty of it)  
  • Personal qualities of high integrity, ability to take initiative, lead with confidence, and hold teams accountable
  • Experience with analytics tools (including Google Analytics and NewEgg)
  • Experience using Google Adwords, Criteo, and assorted social media Ad managers

What we offer:

  • A competitive salary with annual bonus potential
  • Medical, vision, dental and life insurance with low contributions from employees
  • Employee discounts
  • Free snacks and coffee (occasional company lunches too, cuz why not?!)
  • A culture that is family oriented, fun and a little out there (annual spirit week? CHECK. Flashpoll Friday CHECK.) 

BY THE WAY... 
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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